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Iris Etheridge & Steven Loomans
Real Growth Partners
608-572-1736 608-572-1039

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    Iris Etheridge & Steven Loomans

    M: 608-572-1736

    O: 608-572-1039

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More Than Another Listing. You Deserve a Strategy!

October 13, 2026
Category: Real Estate

The Madison Market Is Shifting.

September 30, 2026
Category: Real Estate

Rethinking the Brokerage Model

August 21, 2026
Category: Real Estate

The Biggest Real Estate Myth: Perfect Timing

June 24, 2026
Category: Real Estate

Selling For Sale by Owner! Is it the Right Move?

April 22, 2026
Category: Real Estate

When Moving Becomes Too Hard!

February 15, 2026
Category: Real Estate

7 Things Luxury Home Buyers Should Notice Now

January 14, 2026
Category: Real Estate

To Be a Realtor in the Luxury Market

January 14, 2026
Category: Real Estate

Luxury Real Estate Begins With a Global View

January 14, 2026
Category: Real Estate

7 Types Of Homes You Should Never Buy

October 25, 2025
Category: Real Estate

Nursing Home Abuse in the USA - A Clear Warning!

August 19, 2025
Category: Real Estate

Virtual Staging vs. Real Staging: Why It Matters!

July 08, 2025
Category: Real Estate

Changing Lives for the Better Through Real Estate

May 12, 2025
Category: Real Estate

Selling Your Home? It's a stressful breeze

April 01, 2025
Category: Real Estate

The Start of Something Great: New Agent Training

January 25, 2025
Category: Real Estate

Why Choosing the Right Real Estate Agent Matters!

October 24, 2024
Category: Real Estate

Home Inspections Are Coming Back!

October 01, 2024
Category: Real Estate

Make Informed Remodeling Decisions & Maximize ROI

August 06, 2024
Category: Real Estate

Future-Proof Designs: Home Upgrades for Longevity

April 24, 2024
Category: Real Estate

Get Your Home Ready To Sell Today

April 11, 2024
Category: Real Estate

Embracing the Go-Giver Philosophy in Business

January 23, 2024
Category: Real Estate

Dana's Success in Real Estate

November 18, 2023
Category: Real Estate

Mrs. Iris Etheridge, Your Real Estate Partner!

November 08, 2023
Category: Real Estate

Ensuring Safety : Home Design Tips for Seniors

October 10, 2023
Category: Real Estate

Is Your House Haunted?

September 18, 2023
Category: Real Estate

Mortgage Brokers vs. Mortgage Bankers Today

August 04, 2023
Category: Real Estate

33 Assisted Living Communities in Madison

May 11, 2023
Category: Real Estate

Warm Welcome to Britt!

May 04, 2023
Category: Real Estate

Help Older Adults Stand Up Against Scams

April 05, 2023
Category: Real Estate

The Best Moving Services for Seniors

March 23, 2023
Category: Real Estate

Spring Cleaning Checklist

March 02, 2023
Category: Real Estate

Exercise: How to Stay Motivated

January 02, 2023
Category: Real Estate

For Seniors, There's No Place Like Home!

October 14, 2022
Category: Real Estate

Trends in Real Estate in Dane County

September 25, 2022
Category: Real Estate

Is My Home Stopping Me From Aging Healthy?

September 14, 2022
Category: Real Estate

Real Estate Trends in Dane County

August 20, 2022
Category: Real Estate

Vegetable Gardening

March 25, 2022
Category: Real Estate

Healthy Aging

February 17, 2022
Category: Real Estate

Getting Ready To List Your Home?

April 28, 2021
Category: Real Estate

Caring For Seniors Transitioning

March 04, 2021
Category: Real Estate

Perfect Work-at-Home Office Space (Tina Martin)

February 18, 2021
Category: Real Estate

Preparing for Interior Painting

October 03, 2020
Category: Real Estate

Time to Refinance?

June 16, 2020
Category: Real Estate

Coronavirus: A Guide for REALTORS®

March 12, 2020
Category: Real Estate

Get Your Home Ready To Sell

March 05, 2020
Category: Real Estate

Helpful Tips: How to Choose a Real Estate Agent?

January 28, 2020
Category: Real Estate

The Courage to Move On - testimony of a client

January 10, 2020
Category: Real Estate

Burglar-Proof Your Home

December 10, 2019
Category: Real Estate

Tips for Retirees Looking into Senior Living

October 09, 2019
Category: Real Estate

Aging In Place: Is it the Right Choice for You?

September 23, 2019
Category: Real Estate

Research says: "April is the Best Month to List"

March 27, 2019
Category: Real Estate

Don't Go it Alone

March 22, 2019
Category: Real Estate

Real Estate Trends

February 27, 2019
Category: Real Estate

Stay Warm & Safe

January 29, 2019
Category: Real Estate

Thinking about Retirement?

December 13, 2018
Category: Real Estate

Costs of Selling your Home

July 07, 2018
Category: Real Estate

What is a good home where to retire? 7 factors

March 21, 2018
Category: Real Estate

To Stage or Not to Stage? That is the Question!

March 07, 2018
Category: Real Estate

How to Increase Your Home's Value

March 07, 2018
Category: Real Estate

HOW TO BUY A HOME IN 10 EASY STEPS

February 15, 2017
Category: Real Estate

When Character is More Valuable than Competence

January 20, 2017
Category: Real Estate

Will Housing Affordability Be a Challenge in 2017?

January 20, 2017
Category: Real Estate

EasyLiving Home

October 31, 2016
Category: Real Estate

Home Equity: How to Use It

October 22, 2016
Category: Real Estate

Build Home Equity Faster

August 30, 2016
Category: Real Estate

Servicing Your Furnace

August 30, 2016
Category: Real Estate

Radon Gas and You

August 30, 2016
Category: Real Estate

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Real Growth Partners 3481 Palace Rd, Madison, WI 53718 O: 608-572-1736

Iris: Luxury real estate is not defined by price alone. It is defined by the level of expertise, discretion, and service surrounding the experience.

Born and raised in Switzerland, I bring that standard to discerning clients who expect their real estate decisions to be handled with precision and care.

Having lived in more than eight countries, I understand complex transitions and the expectations of executives, physicians, professionals, and international families. My clients rely on me to anticipate challenges, protect their interests, connect them with trusted resources, and manage the details others may overlook.

As an experienced Wisconsin broker, author, and real estate trainer, I combine market expertise with highly personalized, concierge-level service.

You have enough to manage. Your real estate transaction should not be one more thing on your list. My role is to make sure it isn’t.

Steven: Land is more than acreage. It is an investment, a responsibility, and often a legacy passed from one generation to the next.

A magna cum laude graduate of Liberty University with degrees in Business and Aeronautics, Steven Loomans brings discipline, analytical thinking, and a genuine understanding of the land to Wisconsin real estate.

An avid hunter and fisherman with a passion for wildlife conservation, Steven specializes in hunting land, recreational acreage, and farm properties. He understands that his clients are not simply buying or selling property. They are making decisions about land use, investment, recreation, conservation, and family legacy.

Steven helps clients evaluate the bigger picture, understand a property's potential, and make confident decisions aligned with their long-term goals.

His role is simple: know the land, understand what matters to you, and protect the value of what you are building for the future.

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