Iris Etheridge & Steven Loomans
Phone:
Phone:
M: 608-572-1736 mobile
O: 608-572-1039 office
Designations:
SRES, LHC

Iris Etheridge & Steven Loomans

Broker Associate
License #:
79317-94

Global Perspective. Calm, Considered Representation.

Check out her Luxury Brochure for more info.

Iris Etheridge brings a rare depth of perspective to real estate, one shaped by a life lived internationally and a career grounded in thoughtful communication, discretion, and trust.

Raised in Switzerland, Iris grew up in a culture where precision, craftsmanship, and long-term value are deeply ingrained. At nineteen, she began a life abroad that would span more than two decades, living and working internationally, including many years in Siberia, where she taught at the university level. Those years cultivated resilience, adaptability, and a refined ability to listen carefully and navigate complexity with clarity.

When Iris relocated to Madison, she rebuilt her life and career from the ground up, this time in real estate. The transition was intentional. Real estate sits at the intersection of lifestyle, design, investment, and legacy, and Iris was drawn to the responsibility that comes with guiding people through decisions that shape their lives.

Today, Iris works with clients who value calm, intelligent representation. Her approach is measured and strategic, never rushed. She is known for her steady presence, her ability to simplify complex situations, and her commitment to protecting her clients’ interests with discretion and care. Whether representing sellers, buyers, or clients navigating significant life transitions, Iris creates an experience defined by clarity and confidence.

Clients often describe working with Iris as grounding. In a market filled with noise and urgency, she offers perspective, anticipating challenges, communicating with precision, and ensuring each step is handled thoughtfully. Her background in education informs her ability to explain, negotiate, and guide without pressure.

Luxury, to Iris, is not about excess. It is about intention, quality, and trust.

For those seeking refined representation shaped by global experience and guided by calm expertise, Iris offers a distinctly thoughtful approach to real estate.

Steven Loomans, her son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.

He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.

"Iris, worked diligently to search with us for a house to accommodate our needs. She exercised great compassion, competence and understanding throughout the process. She cares about her clients. "

  -Nathan Roades, Client

"Iris did an incredible job selling our house! Her professional knowledge and marketing skills priced our house for even more than we expected and we were able to get out from under a weighty loan from remodeling. We lived out of state and she was able to handle everything and streamline the process for us with grace and ease. She informed us of any possible hiccups and did everything in her power to get our house sold quickly. I would highly recommend Iris if you need a realtor!"

  -Nicole Illowchu, Client

"I met Iris at an Open House in March. She impressed me so much with her knowledge and character, that even after 'shopping' for a realtor all summer long, I chose her. I know I can trust her to work hard for me and go the extra mile."

  -M., Client

"Iris has gone above and beyond on countless occasions. We could not be more happy with her help with both selling our home and buying a new one!! I would highly recommend her!! Her professionalism and work ethic are unparalleled. "

  -Jessica Miller, Client

Stark Company Realtors
4509 Cottage Grove Rd
Madison, WI
53716