Iris Etheridge & Steven Loomans
Phone:
Phone:
M: 608-572-1736 mobile
O: 608-572-1039 office
Designations:
SRES, LHC

Iris Etheridge & Steven Loomans

Broker Associate
License #:
79317-94

Global Perspective. Calm, Considered Representation.

Check out her Luxury Brochure for more info.

Iris Etheridge brings a rare depth of perspective to real estate, one shaped by a life lived internationally and a career grounded in thoughtful communication, discretion, and trust.

Raised in Switzerland, Iris grew up in a culture where precision, craftsmanship, and long-term value are deeply ingrained. At nineteen, she began a life abroad that would span more than two decades, living and working internationally, including many years in Siberia, where she taught at the university level. Those years cultivated resilience, adaptability, and a refined ability to listen carefully and navigate complexity with clarity.

When Iris relocated to Madison, she rebuilt her life and career from the ground up, this time in real estate. The transition was intentional. Real estate sits at the intersection of lifestyle, design, investment, and legacy, and Iris was drawn to the responsibility that comes with guiding people through decisions that shape their lives.

Today, Iris works with clients who value calm, intelligent representation. Her approach is measured and strategic, never rushed. She is known for her steady presence, her ability to simplify complex situations, and her commitment to protecting her clients’ interests with discretion and care. Whether representing sellers, buyers, or clients navigating significant life transitions, Iris creates an experience defined by clarity and confidence.

Clients often describe working with Iris as grounding. In a market filled with noise and urgency, she offers perspective, anticipating challenges, communicating with precision, and ensuring each step is handled thoughtfully. Her background in education informs her ability to explain, negotiate, and guide without pressure.

Luxury, to Iris, is not about excess. It is about intention, quality, and trust.

For those seeking refined representation shaped by global experience and guided by calm expertise, Iris offers a distinctly thoughtful approach to real estate.

Steven Loomans, her son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.

He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.

"Iris was a great help to us in selling our home on Cottage Grove Rd, when we retired and relocated to Tennessee. She provided staging and professionally taken pictures to use in the sale. When we had the open house, we had two offers and sold our house for the asking price within one week of the house being listed. We were very pleased with how hard Iris worked to make everything easy for us. Thank you, Iris"

  -Bill & Karen Scheiding, Client

"Iris did an outstanding job in searching for our new home. She asked excellent questions to help understand what was important for us in the home buying process and found our dream home. After she found our home, she meticulously walked me through the process of buying the home, so no step was missed. I highly recommend her!"

  -Melissa Heitzman, Client

"Iris will serve you well with her expertise, about what makes a property sell, her insights on connecting with people and using the latest methods of promoting the sale. You will like her engaging personality!"

  -Sharon Shotwell, Friend

"Iris has made our home buying journey exciting. She was with us every step of the way. My husband and i could not have picked a more helpful realtor. I highly recommend iris to anyone looking to start the home buying process!!"

  -Amanda MacMiller, Client

Stark Company Realtors
4509 Cottage Grove Rd
Madison, WI
53716