Iris Etheridge & Steven Loomans
Phone:
Phone:
M: 608-572-1736 mobile
O: 608-572-1039 office
Designations:
SRES, LHC

Iris Etheridge & Steven Loomans

Broker Associate
License #:
79317-94

Global Perspective. Calm, Considered Representation.

Check out her Luxury Brochure for more info.

Iris Etheridge brings a rare depth of perspective to real estate, one shaped by a life lived internationally and a career grounded in thoughtful communication, discretion, and trust.

Raised in Switzerland, Iris grew up in a culture where precision, craftsmanship, and long-term value are deeply ingrained. At nineteen, she began a life abroad that would span more than two decades, living and working internationally, including many years in Siberia, where she taught at the university level. Those years cultivated resilience, adaptability, and a refined ability to listen carefully and navigate complexity with clarity.

When Iris relocated to Madison, she rebuilt her life and career from the ground up, this time in real estate. The transition was intentional. Real estate sits at the intersection of lifestyle, design, investment, and legacy, and Iris was drawn to the responsibility that comes with guiding people through decisions that shape their lives.

Today, Iris works with clients who value calm, intelligent representation. Her approach is measured and strategic, never rushed. She is known for her steady presence, her ability to simplify complex situations, and her commitment to protecting her clients’ interests with discretion and care. Whether representing sellers, buyers, or clients navigating significant life transitions, Iris creates an experience defined by clarity and confidence.

Clients often describe working with Iris as grounding. In a market filled with noise and urgency, she offers perspective, anticipating challenges, communicating with precision, and ensuring each step is handled thoughtfully. Her background in education informs her ability to explain, negotiate, and guide without pressure.

Luxury, to Iris, is not about excess. It is about intention, quality, and trust.

For those seeking refined representation shaped by global experience and guided by calm expertise, Iris offers a distinctly thoughtful approach to real estate.

Steven Loomans, her son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.

He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.

"Iris is a great person. She is always willing to help, answer questions, and assist in any way possible. She has gone above and beyond with the sale of our home and even helped us find our next place to live by offering resources and contacts. She is a great soul and has a great heart. I will always consider her a true friend. She is truly a master in her craft and her God-chosen calling of helping people buy and sell homes."

  -Aleisha, Client

"Iris has helped me with several houses, both buying and selling, and has become a good friend. She is always willing to take on anything and everything to help me sell or buy and is always there to keep me calm when I get frustrated or upset when things aren't going my way."

  -C. Jacobus, Client

"Iris found us a house that wasn't currently in the market. It perfectly fit what we were looking for. Iris walked us through the selling process and came through with a quick sale in the middle of a pandemic."

  -Aaron Palmer, Client

"We feel so very thankful to have Iris as our realtor. She was perfect in every way. Watching HGTV we know a lot about the present trends in buying and selling homes. We had a very well built home but it was about 45 years old. She recognized the true value of our home and did everything she could to help us present it properly. She was always professional, positive, creative, intuitive, and understanding during these really hard times with the delays of the Covid. She did a very impressive job of presenting our home and selling it quickly. She was practical, honest and fair in the selling negotiations. We give her the highest recommendation possible."

  -Dave and Kathy Granquist, Client

Stark Company Realtors
4509 Cottage Grove Rd
Madison, WI
53716