INTERNATIONAL & LUXURY REAL ESTATE
MADISON, WI
Iris Etheridge has a particular passion for working with high-end clients. She gives confidence, experience, trust, and concierge-level guidance. She understands that these transitions are about legacy, timing, and preserving what has been carefully built over a lifetime, protecting your time and your privacy.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
Steven Loomans
Land is more than acreage. It is an investment, a responsibility, and often a legacy passed from one generation to the next.
A magna cum laude graduate of Liberty University with degrees in Business and Aeronautics, Steven Loomans brings discipline, analytical thinking, and a genuine understanding of the land to Wisconsin real estate.
An avid hunter and fisherman with a passion for wildlife conservation, Steven specializes in hunting land, recreational acreage, and farm properties. He understands that his clients are not simply buying or selling property. They are making decisions about land use, investment, recreation, conservation, and family legacy.
Steven helps clients evaluate the bigger picture, understand a property's potential, and make confident decisions aligned with their long-term goals.
His role is simple: know the land, understand what matters to you, and protect the value of what you are building for the future.
Recent Sales
Iris truly is a God-send! We are compatible in many ways outside the real estate aspect of our relationship. I have been listed for over a year now (I did for sale by owner for ten months) and have reached near total burnout so many times. But Iris is always there, encouraging me and tolerating my fussing and whining. She listens patiently and never tries to push me into …
-Marcia Peck, Client
Working with Iris to sell our home was an absolute breeze! Our home sold quickly and she made the paperwork process so easy and convenient. She handled everything quickly and efficiently. We are looking forward to working with her as we search for a new home.
-Kim O'Neil, Client
Professional, intelligent, and knowledgeable describes Iris. Then add to that kind, sweet, and going far beyond our expectations in every way. Iris find us our condo that checked off all the boxes. She is just so amazing. We needed help she found every solution to any issue. I will highly recommend Iris to any and everyone I know. She truly is a gem. Life deals, each of …
-Steven & Helene Tortorici, Client
Iris is focused on Madison's East Side home market, so she's expert in what she does. Before our initial consultation she had already thoroughly analyzed the market for homes like ours. As a result, we were quickly able to arrive at a good asking price for our home. Even if we had not done our own homework, she would have guided us right. She's conscientious, …
-Craig Uselman, Client
Iris did an excellent job in all aspects. She is prompt with communication and very business-like. She helped me in a very difficult situation with tenants. She kept calm through it all.
-Scott Hosking, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
