Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris was amazing, she went over and above to make us happy.
-Tim M., Client
Iris was the kind of realtor who went above and beyond what we expected when we listed my mother's house with her. She managed all the buyer's requests for us. She worked with the contractors to ensure any necessary corrections were done correctly. At one point, she was in the rafters to ensure she understood what the contractor was saying! She tastefully staged our empty …
-Janet C., Client
Iris, worked diligently to search with us for a house to accommodate our needs. She exercised great compassion, competence and understanding throughout the process. She cares about her clients.
-Nathan Roades, Client
Iris went above and beyond for us when we sold my mother-in-law's house to transition her into assisted living. She was helpful, encouraging, understanding and full of ideas. She walked us through every step of selling, making a difficult situation much easier on us all.
-Shelly Thompson, Client
Iris did an outstanding job in searching for our new home. She asked excellent questions to help understand what was important for us in the home buying process and found our dream home. After she found our home, she meticulously walked me through the process of buying the home, so no step was missed. I highly recommend her!
-Melissa Heitzman, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
