Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris is focused on Madison's East Side home market, so she's expert in what she does. Before our initial consultation she had already thoroughly analyzed the market for homes like ours. As a result, we were quickly able to arrive at a good asking price for our home. Even if we had not done our own homework, she would have guided us right. She's conscientious, …
-Craig Uselman, Client
Iris went above and beyond for us when we sold my mother-in-law's house to transition her into assisted living. She was helpful, encouraging, understanding and full of ideas. She walked us through every step of selling, making a difficult situation much easier on us all.
-Shelly Thompson, Client
Iris did an amazing job in helping me fools my perfect home. She recommended the right mortgage team, trusted professionals to help guide me through the whole process and beyond. She was knowledgeable on the area, the risks and benefits of each home we reviewed, and was ever responsive to all my questions and needs. She also exemplified excellent communication and …
-Dawn Weyh, Client
Working with Iris to sell our home was an absolute breeze! Our home sold quickly and she made the paperwork process so easy and convenient. She handled everything quickly and efficiently. We are looking forward to working with her as we search for a new home.
-Kim O'Neil, Client
I met Iris at an Open House in March. She impressed me so much with her knowledge and character, that even after 'shopping' for a realtor all summer long, I chose her. I know I can trust her to work hard for me and go the extra mile.
-M., Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
