Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris was a great help to us in selling our home on Cottage Grove Rd, when we retired and relocated to Tennessee. She provided staging and professionally taken pictures to use in the sale. When we had the open house, we had two offers and sold our house for the asking price within one week of the house being listed. We were very pleased with how hard Iris worked to make …
-Bill Scheiding, Client
Iris, worked diligently to search with us for a house to accommodate our needs. She exercised great compassion, competence and understanding throughout the process. She cares about her clients.
-Nathan Roades, Client
Iris is focused on Madison's East Side home market, so she's expert in what she does. Before our initial consultation she had already thoroughly analyzed the market for homes like ours. As a result, we were quickly able to arrive at a good asking price for our home. Even if we had not done our own homework, she would have guided us right. She's conscientious, …
-Craig Uselman, Client
Iris has helped me with several houses, both buying and selling, and has become a good friend. She is always willing to take on anything and everything to help me sell or buy and is always there to keep me calm when I get frustrated or upset when things aren't going my way.
-C. Jacobus, Client
We chose Iris to list our home because she has the expertise and professionalism required for a more complex transaction. From the beginning, she demonstrated exceptional communication, attention to detail, and a calm, confident presence that made a challenging process feel manageable. Our property had unique features — including a premium lot and a finished basement …
-Angela Emerson, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
