Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris has exceeded our expectations and then some. She was so caring and her professionalism was incredible. As first time homebuyers, and not knowing much about the process, Iris was by our side every step of the way and answered all of our questions! I will absolutely recommend her to everyone starting the home buying process!
-Ashley Appel, Client
Iris is a great person. She is always willing to help, answer questions, and assist in any way possible. She has gone above and beyond with the sale of our home and even helped us find our next place to live by offering resources and contacts. She is a great soul and has a great heart. I will always consider her a true friend. She is truly a master in her craft and her …
-Aleisha, Client
Iris is focused on Madison's East Side home market, so she's expert in what she does. Before our initial consultation she had already thoroughly analyzed the market for homes like ours. As a result, we were quickly able to arrive at a good asking price for our home. Even if we had not done our own homework, she would have guided us right. She's conscientious, …
-Craig Uselman, Client
Iris made the entire process of buying and selling a home go very smoothly and helped us with every step!
-Tami Hunter, Client
Iris did an incredible job selling our house! Her professional knowledge and marketing skills priced our house for even more than we expected and we were able to get out from under a weighty loan from remodeling. We lived out of state and she was able to handle everything and streamline the process for us with grace and ease. She informed us of any possible hiccups and …
-Nicole Illowchu, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
