Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris has made our home buying journey exciting. She was with us every step of the way. My husband and i could not have picked a more helpful realtor. I highly recommend iris to anyone looking to start the home buying process!!
-Amanda MacMiller, Client
Iris stuck with us, always ready to respond, be supportive and honest, for over 4 years! We finally found a home we hope to stay in permanently, and we sold our previous Madison home for an amazing price, much over asking. Iris knows her business so so well but also is an empath who cares deeply about her clients. She referred us to companies who could assist us in the …
-Stephanie Smith, Client
Iris was the kind of realtor who went above and beyond what we expected when we listed my mother's house with her. She managed all the buyer's requests for us. She worked with the contractors to ensure any necessary corrections were done correctly. At one point, she was in the rafters to ensure she understood what the contractor was saying! She tastefully staged our empty …
-Janet C., Client
Iris has gone above and beyond on countless occasions. We could not be more happy with her help with both selling our home and buying a new one!! I would highly recommend her!! Her professionalism and work ethic are unparalleled.
-Jessica Miller, Client
I met Iris at an Open House in March. She impressed me so much with her knowledge and character, that even after 'shopping' for a realtor all summer long, I chose her. I know I can trust her to work hard for me and go the extra mile.
-M., Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
